Our global brand design system
Take a look at our shared creative hub where ideas flourish. See the system that drives HSBC’s brand design.
Our brand in action
The HSBC brand is constantly moving and evolving with our customers’ needs. See where we’ve come from, where we’re going and how we’ll get there.
Supporting customers through crisis and calm
HSBC’s archives come to life to tell our enduring story – a story that crosses continents and spans centuries.
Designing an icon
Our hexagon sits proudly on our headquarters, our branches, our bank cards... it is HSBC. In this video, Henry Steiner – the man who created our enduring visual identity – explains what inspired his design.
Campaigns and partnerships
From global brand building campaigns through to specialised events across the globe, see how HSBC comes to life and offers unique experiences for our customers.
We’re there
If you want to go where growth is, we’re there, opening up a world of opportunity.
Sports partnerships
Brand partnerships allow us to open up a world of opportunity by connecting our audience to the true power of our international networks.
Pivot
The path to success in business is rarely straightforward, there are plenty of pivots, twists and turns. Wherever the journey takes you, we can help.
The Exchange
In partnership with Condé Nast, we’ve united global creative talent from music, design, food, and fashion to inspire innovation and unlock opportunities.
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